Multi-Channel Advertisements
A successful advertising campaign relies heavily on a cohesive multi-channel package – through the creation of a magazine advertisement, digital advertisement, and a social media carousal, Fresh Fare Farms is able to successfully reach it’s target market of busy college students and young professionals.
Identifying and meeting the needs of the target market is a pivotal aspect of multi-channel design – by meeting the consumers where they are, organizations are able to identify and reach new customers.
Brand Style Guides
Logo Design
The Warriors of Wellness log utilizes the initials of the organization reflected over a barbell to help represent that the organization is rooted in motherhood. The barbell represents the strength that mothers hold and the branching out on the edge of the barbell represents growth.
Colors for this logo were chosen to help emphasize the meaning behind the organization – purple representing power and ambition, and the green representing growth and harmony.
Blaze’s logo utilizes lines and shapes to
create an image of a water droplet, which
could also be represented as a flame –
this was done to create an image of fire
to embody the name “Blaze”.
The natural orange hues were chosen to
help emphasize the flame within the logo
and draw the viewer’s attention.
Promotional Posters
In an effort to reach new mothers throughout the Twin Cities area, this promotional poster was created for the Warriors of Wellness group to advertise it’s upcoming grand opening event. This poster utilized the organization’s colors and highlighted the call to action in the center of the page. By making use of white space around the poster, this created an effective design to draw the viewers attention to important information.
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